Consumer Protection Standards Help Build, Keep Public Confidence OWQA members subscribe to a Code of Ethics concerned with business practices that encourage consumer respect. As a result, our water treatment industry has earned public confidence at a period when many other businesses have lost it. OWQA Code of Ethics The members of this association pledge to uphold all principles of fair, competitive selling. So that we may merit the esteem of the customers in the communities we serve. We deplore any dishonesty or deception within our industry. 1. We offer honest, truthful, clear and completely described values at all times in all circumstances. 2. We tell our customers all they wish to know and everything they are entitled to know about our products and services so that they may make informed decisions and enjoy maximum satisfaction. 3. We use and therefore stand behind only those guarantees and warranties which are reasonable, specific and may dependably be fulfilled. 4. We avoid the use of misleading devices or schemes which could tend to promise capacity or performance beyond the limits recommended by the manufacturers of our products and supplies. 5. We sell our products and services on their own merits, without attempting to downgrade those of our competitors. For we all belong to one industry and the public reputation of that industry is dependent upon our individual integrity.